HEY YOU! I'M SO GLAD YOU MADE IT!

I created Room Service because I want to hand you the keys to your dream Airbnb, guesthouse, tiny stay, restaurant, retreat, micro-hotel, cafe… maybe even your own home. Whether you’ve just bought land, or an exotic villa, you're an empty nester looking forward to your next reno project or you’ve got a big bold idea that’s still living in your head, this course is here to help you bring it to life.

Welcome to Room Service & Welcome to your imagination...

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HI, I'M JULIA

Ashwood, founder of The Vista, co-creator of Sun Ranch Byron Bay, and designer behind boutique stays like The Eltham Hotel and The Sunseeker and restaurants No Bones, Ciao Mate & You Beauty.

But more than any title? I’m a lifelong hunter of magic. Magic in spaces, magic in stories and magic in those powerful connections, the kind that make your heart skip the moment you walk into a room.

MY STORY

GUT FEELINGS...

 

I am not classicaly trained. 8 years ago when I renovated 5 rooms above a pub I had little to no idea what I was doing! But I followed my gut. I drew inspiration from the past and found the beautiful stories within the 120 year old walls. These tales where fabulous - and they needed to be celebrated and brought to life. That's where my journey began. Then Vogue called!

WHY THIS COURSE?

This is not your average online course, filmed in a spare bedroom with a ring light! I am taking you from the studio (where things get really zany) and then out into the world and behind the scenes of some of the most popular stays in Australia (and the world)...

You'll learn from industry pros, hospitality heroes and SUPER hosts, who are also artists, stylists, photographers and makers.

We will do weekly homework tasks and all come together weekly for some juicy Q & A sessions.

I want you to be 100% inspired to create a space off the back of this masterclass - that looks like art and runs like business.

LET YOUR FREAK FLAG FLY!

Unleash your inner artist! Be unapologetically you.

This industry? It doesn’t need more cookie-cutter spaces. It needs you. Your story. Your quirks. Your creative lens. 

I’ve learned that when you pour pure good energy into a space people just feel it - it's magnetic.

So, let's do this - and have loads of fun in the process!

Julia X

 

 

ROOM SERVICE MENU 

 

5 modules over 5 x weeks:

Course Commencing Oct 14th. 

Live weekly Q & A's.

COURSE INTRO: Welcome to Room Service!

1. Module One: What's your story?
Every Space Has A Story.
Finding Your Creative Lens
Your Property Has A 'Thing'
Make Guests Feel Like Locals
Quirks are Your Superpowers
Story Telling is your Secret Weapon
+ Homework
Week One: Meet the Host Show ~ The Eltham Hotel, NSW


2. Module Two: Design with Sass (and Sustainability)
Design a Feeling not just a Look
Maximalism, Colour, Texture and Mood.
IT'S A MOOD BOARD - NOT A LOOK BOARD!
Design With The Senses
Sustainability is Style
Let the Land Lead
+ Homework
Week Two: Meet The Host Show ~ Sheree Commerford, II Delfino, Yamba


3. Module Three: Money, Mess & The Backend Beast
The REAL Costs.
Systems = Freedom
Finding your People
Outsource Without Losing Your Sanity
Tracking Expenses
+ Homework
Week Three: Meet The Host Show- Jane and David Fewson, Ground House 107

+ Bonus (suprise) interview - "best business is done at the bar"


4. Module Four: Make It Magnetic!
Say it Like You Mean it.
Magnetic Visuals
Social Media, But Make it Real!
Know Your Community.
What's The Pitch?
+ Homework
Week Four: Meet The Host Show~ Sun Ranch, Byron Bay

 

5. Module Five: Build Your Guest Love Loop
First Impressions (and Arrival Rituals)
Sensory Stories
Curated Over Commercial
Feedback + Connection + Longevity
Expand Your Spaces Purpose
+ Homework
Week Five: Meet the Host Show- Kara Rosenlund ~ Island House, North Stradbroke Island.

GOODBYES + COURSE CONCLUSION: You’ve Got the Keys!

 

TICKETS AND PRICING

FREQUENTLY ASKED QUESTIONS?

 

Q: When do tickets go live to sale? 

A: The only masterclass this year 2025 will go on sale Thurs Sept 18th, 7am AEST. 

Q: When does the 5 week course start? 

A: Oct 14th (for 5 weeks).  You can watch all the video content in your own time and live Q & A's are hosted weekly.

Q: Which day will you host the live Q &A's?

A: Every Tuesday 10AM (NSW time). Starting Tues Oct 14th. If you miss it you can watch a recording. As my guests you are encoursged to send in your questions prior to the sessions.

Q: I am just starting out and I am get to have my own space or business, is this course still for me?

A: Yes! Consider these 5 weeks an experiment in finding your true creative self which will ready you to dive in. We will cover off a number of topics from branding to styling and beyond for any type of business.

Q: I work as an interior designer and have completed other courses, will I learn new things?

A: As well as an entertaining schedule you will also enjoy the company of like-minded creatives during Q & A and hear from awesome industry pro's in the field doing thier thing (and nailing it!)

Q: I am renovating my home, but not sure it will be an Airbnb as yet. Is this course for me?

A: The course focus is making creative spaces, whether that be for yourself or for others. We want to know what you are capable of creating with no boundaries! Also, if you do pop your home on Airbnb (or another rental platform) it's a GREAT way to fund a holiday! 

Q: I am new at all this, with no design background. Will I be out of my depth?

A: Fantastic! So much of creating spaces is about gut feelings and personal taste. I want you to confidently build your own style during the workshop and create things that are unique. And most of all have a fun with it all!

Q: Can I do this masterclass with a friend?

A: Yes! Awesome idea. We have a buddy pass with allows you both access to the masterclass at the same time for less. 

 

Q: Do you offer further creative services?

A: There is a gold package available which includes a one - on - one hour with Julia. You will schedule this in via email.

 

Q: What if I miss the Oct 14th cut off?

A: Spaces are limited. There will not be another course in 2025. I'd love you to sign up to the newsletter and stay in touch for more possible courses x