PUBS, MOTELS, RESTURANTS AND A RANCH!
Every project I help bring to life begins with a story (and a whole lot of dreaming).
Once the story is clear, the doing follows.
I believe deeply in allowing yourself creative space to help you to curate something truly unique. In a world saturated with imagery and constant inspiration at our fingertips, it’s easy for spaces to become homogenised.
Let’s go the extra mile.
Let’s do you.
Because the real question is:
Do you want to fit in or stand out?
SUN RANCH, Byron Bay
The hotel of good times. Sun Ranch is an offbeat, laid-back ultra-chic estate dedicated to the Californian ranches of the ‘70s.
IN THE PRESS
Conde Nast - Hot List, best new hotels in the world 2024
Time Magazine - World's greatest places 2024
GQ - Most stylish hotels on the planet
Local Project 2025
Instyle Magazine hotel feature
"Sun Ranch sprawls across 55 acres in Coopers Shoot, at the heart of Byron Bay’s hinterland. Mixing laidback 1970s style with Spanish influences, you’ll be expecting to see Lynyrd Skynyrd jamming in the communal spaces, perhaps being interviewed by a Penny Lane type.
It’s a ‘hotel of good times’, as the mantra reminds you, from the western-style gateway entrance to The Lair lounge where you can enjoy everything from breakfast and yoga to a cheeky nightcap to end the day. "
Rolling Stone magazine.
THE ELTHAM HOTEL, nsw
"The concept for the new Eltham Hotel is “somewhere between a Wes Anderson film and a gushy romantic novel,” according to Ashwood. The building is over 100 years old and has hosted its fair share of characters - it’s located in the wildly bohemian northern rivers region, after all - and it was these characters who served as inspiration when Ashwood set about creating an original boutique hotel experience. “I wanted to honour the area’s history while doing something completely unexpected,”
The Sunseeker Motel
This Revitalised Motel With Old Hollywood Vibes Is Byron Bay's Newest Design Destination
The Sunseeker on Bundjalung country (Northern Coastal NSW) is exactly as its name suggests: a haven for those chasing sunshine, sand and surf. Basically… all those Byron vibes!
New owners recruited an all-star creative dream team to give the tired ‘80s motel a serious spritz, and fill the retro interiors with the best of the best local makers. Replete with jagged flagstone floors and pieces from every notable creative in the Northern Rivers, this design-led new accommodation is a reflection of its truly iconic location.
LET'S DO IT
Curious how spaces like these come together?
Learn the framework inside Room Service Express,
or experience it with guided support in Room Service Masterclass.
